The logo is based on a scale of measure. But opposite to the traditional thinking of measures increasing, this depicts the rate of measure reduces as the pin reaches it's height.
The colour blue instils strength, used by large organisations or medical institutions. A variation of the color blue was selected for the logo, increasing the amount of green to add a more calming look as this product is presented in a non-judgemental approach.
With accents of orange for headings and in keeping with the orange scale used in the logo.
Identifying the needs of this product involved stakeholder interviews with the product owner. After which, competitor research was carried out. The result of both were mind-mapped from which the most important features were identified for use in the product.
Stakeholder research was carried out using Guerrilla testing which proved very useful to design decisions, resulting in changes to the Information Architecture – Identifying four key areas to which users closely associated with, and resulted in more efficiently grouping content within the four main areas which overall made the design clearer with less distraction.
Information Architecture was drawn up identifying the main areas of the site
Wireframing the core features of the product were done using InVision and the design was further enhanced in Photoshop
Hi-fi wireframes were then designed for further discussion with major stakeholders before mockups were designed for final approval.
Visual thinker and with a broad portfolio across digital design and marketing I combine my technical, analytical and creative skills for developing and driving digital strategy for increased brand awareness. With a grá for good user-centered design providing in visually engaging, workable web solutions.
I can be contacted at SiobhanBradford@gmail.com or via my LinkedIn profile.
© Siobhán Bradford 2017